Connect.

Convert.

I drive revenue
with thoughtful
digital marketing.

Hi! I’m Mark. I create comprehensive digital marketing strategies that connect and convert.

Let’s talk now!

Services

Solve business problems with targeted marketing.

Content

Engage your market through creative rooted in audience research.

Campaigns

Lead integrated paid and organic campaigns, focused on results.

Web

Optimize your website with distinct user journeys that convert.

PROJECTS

I deliver results
through collaboration.

View all projects

Let’s talk now!

Campaign

Enrollment Campaign Yields Unprecedented Results

Web Project

Website Overhaul, Pivoting from Backlog to Revenue

Content Strategy

B2B Content Strategy Optimized for Demand Generation

Writing Samples

Connect with your audience.

💫 Top Choice!

Coffins on the Coast, Conservationist Photographer Captures Life and Death at Graveyard Point

💫 Top Choice!

A Future Worth Belonging To: Anna and Noubar Afeyan's Mission in Armenia

💫 Top Choice!

Is Ethnic Violence Inevitable? What Derluguian’s Analysis of Soviet Collapse Teaches Us About Globalism

💫 Top Choice!

Virtual Labs Offer an Innovative Approach to Mitigating Inequality in STEM

Expertise

Hands on leadership.

Over the past 12 years, I've developed a collaborative leadership approach, informed by technical, creative, and strategic skills.

Expertise

Digital Outreach

Skills

Strategic Planning
Paid Search
Paid Social
Webinars
Email Automation

Tools

Google Ads

Marketo

HubSpot

MailerLite

Social

Expertise

SEO

Skills

Strategic Planning
Writing Best Practices
Keyword Research
Website Optimization

Tools

Google Search Console

Ahrefs

Market Muse

Expertise

Writing

Skills

Blogposts
Press Relations
Newsletters
eBooks

Expertise

Creative

Skills

Video
Podcasts
Basic Graphic Design

Tools

PhotoShop

Illustrator

Premier

Audition

Acrobat

Expertise

Content Strategy

Skills

Content Roadmaps
Persona s & Messaging
Competitive Analysis
Journey Mapping
Gap Analysis
Project Management

Expertise

Growth Marketing

Skills

Website Management
Conversion Optimization
AB Testing
Behavioral Analytics
Lead Qualification

Tools

Salesforce

Google Analytics 4

Google Tag Manager

Webflow CMS

Wordpress CMS

VWO

HotJar

Testimonials

Word on the street.

Mark is an outstanding colleague who prioritizes getting things done quickly and well. At his time at Labster, Mark held a series of different marketing roles, always working on some new initiative to try to better center the customers' voice, improve the website, or optimize digital marketing results.

He is a tremendous source of energy for the team, constantly learning, proposing improvements, and seeking the next big win for the Marketing organization. Mark is also a fun, authentic, mission-driven person who really adds to team culture.

Mark Fuller

Product Marketing Director
Labster

We hired Mark to help us with important marketing and communications initiatives, from a social ad campaign to help recruit a more diverse incoming class to improving our LLM candidate pool to launching a new student website. Mark quickly became part of the BC Law team, providing a high level of expertise in strategic thinking and planning, design and video production, website editing and data analysis.

Working under tight deadlines and with relatively limited resources, the content Mark produced was always excellent and delivered on time, every time. Our campaigns were a huge success, and ultimately helped bring in a class four times the size of the prior year.

Nate Kenyon

Director of Marketing & Communications
Boston College Law School

Mark’s knowledge and skillset were instrumental to our Marketing campaign efforts throughout the time we worked together. He worked with multiple departments serving as a strong foundation team member to link the Marketing department with sales, customer success, and product development among others.

He was able to build educational, thought-leading content that was used across teams, and revised our webinar programs. His knowledge and skill helped develop a plan that serves as one of our strongest lead-generation efforts to date.

Stephanie Pounders

Director of Revenue Operations
Archibus

I have leaned on Mark countless times over the past few years to help brainstorm creative solutions to the challenges I’m facing in my role. Overall, Mark is incredibly talented, hard working, and everything he delivers is always top notch.

He goes the extra mile by building reports and digging into data to help inform strategy, as well as offering up any and all expertise that is asked of him, whether that expertise is directly tied to his role or beyond. Any team or organization would be lucky to have him as a member.

Hilary Pennington

Director of Marketing
Labster

Beyond the quality of the work alone, Mark exhibited a passionate and empathetic approach to how he thought about our diverse target audience and the goal of providing opportunity to those who may not otherwise have access to hands-on STEM education.

Mark had a natural tendency to embody our mission and values in how he thought about the work and the individuals who would benefit from it.

Brian Anderson

Marketing Vice President
Labster

I worked with Mark on planning an annual user conference. He was an invaluable member of the team as his knowledge of the audience, past conferences, and the company, were integral to the success of the planning process. He is an excellent team player, a true, “plays well with others,” individual, recognizing that the success of the project is dependent on the success of the group.

He demonstrated a strong competency in time management, meeting deadlines with quality work all while encouraging the rest of the team to stay on task. The intangibles that he brought to the team was a willingness to not only collaborate and brain storm, but he encouraged and provided feedback to each member, helping to ensure that everyone was recognized for their contributions, and encouraging each of us to do our best.

Tricia Simmons

Global Project Manager
ConferenceDirect

Beyond the quality of the work alone, Mark exhibited a passionate and empathetic approach to how he thought about our diverse target audience and the goal of providing opportunity to those who may not otherwise have access to hands-on STEM education.

Mark had a natural tendency to embody our mission and values in how he thought about the work and the individuals who would benefit from it.

Marlee Katlyn McDonald Yepes, MBA

Campaign Manager
Labster

💼 Work Experience

Labster

Growth Marketing Specialist

03.2022 - 06.2024

Content Manager

09.2021- 03.2022

Boston College Law School

Assistant Director of Marketing

09.2020 - 08.2021

Archibus

Content Strategist

12.2018 - 05.2020

08.2017 - 12.2018

PicsArt

Lead In-House Writer

04.2013 - 05.2017

Ayb Educational Foundation

09.2012 - 06.2013

Creative Team Armenia

Creative Team Armenia

Head of Press Relations

12.2011 - 08.2012

📚 Education

La Salle University

Bachelor's of Political Science